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Question to Authors. Do you have a website? Why not?

Iris BollingAs an author you have to have an online presence. One of the first things people do today when they hear about something new is Google it. If you don’t have a website how are they going to find you? Don’t know much about establishing a website? Okay, here’s a little insight to Website 101. Is this all that’s to it? No, but it is enough to get you thinking!

It does not take a rocket scientist to establish a website. (At times I think it takes one to maintain it, but that’s for another day).  First get a Domain Name. You can search through our friend Google to find a domain host. Godaddy.com is who I work with, but there are others. When you name your site, DON’T GO CRAZY! Keep it simple. Your website will be your picture to the world, yes—the world. Make it easy to find and a reflection of you as an author. For example, my name is Iris Bolling. My website is www.irisbolling.com. You can’t get simpler than that. When someone Google’s my name the website is the first item to appear.

Keep the cost as low as possible when establishing your site. Microsoft Office Live has a really nice simple website that does not cost you anything to establish. My publishing company Siri Enterprises website is hosted by Microsoft Office at www.sirient.com. It’s not fancy, but it shows my books, synopsis, how to purchase, videos and everything you need to establish an online presence. You can even have PayPal attached to sell directly from your website.

Last, fill your pages with information about you, your books, and upcoming events. Keep your readers up to date on releases, reviews of your work and most of all, what’s coming next. If blogging is your thing, establish a blog that will keep traffic coming to your site.

Being an author, traditionally or self-published, you have to promote yourself and your work. Having a website gives you an online presence and an opportunity to establish your platform. Hummm, “Platform”? What do I mean by that? That’s something else you need to consider as an author…..Until the next time.

Iris Bolling

http://www.irisbolling.net/ or http://www.sirient.com/


Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

How To Do A Website On A Budget?

Shelia M. GossIf you’re a published author, soon to be published or even thinking about being published writer, then you should have a website. No one thought the World Wide Web would be used in the capacity it’s being used now. Well, correction, some folks did (smile).

There’s no excuse for NOT having a website. If you’re unsure of how you want your website to look, I suggest surfing the net. Go to www.google.com and enter in a few authors names to get an idea.

If you’re unable to hire a web designer to create your home on the web, then do it yourself.

If creating a website scares you, then halt. Take a few deep breaths. Breathe. If you have yahoo, AOL or any one of the many other internet providers, then you have access to creating a website. Bravenet (http://www.bravehost.com/) and Webs (http://www.webs.com/) offer free or low costing web space with handy tutorials.

As an author, you need to choose a domain name. What is a domain name? It’s an identifier or the information you type in your web browser to pull up a website. For example, if you want to pull up the Shades of Romance website, you will enter the domain www.sormag.com. The most important thing to remember when deciding on a domain name (your new website address) is to choose something that is easy for your current and future readers to remember.

For example, if your name is Jane Doe, then use the domain www.janedoe.com. There will be instances where your name is already taken and you might have to add an initial or some other identifier. Some authors use there book title as their website address. This is fine if you plan on that being the only book you’ll publish or if you can have it forward to your main website (i.e., www.janedoe.com).

Once you purchase your domain name, it’s yours for the allotted time. You can buy it yearly or whatever terms you and the provider set up. In the past, I’ve seen it for as low as $2.95. The price will depend on the web host site you choose.

There are so many sites that offer web services and it’s easy to get lost and frustrated while trying to find the one for you. Here’s a website that I hope will make it easier for you. The page identifies webhosting sites and prices: http://findwebhosting.com/.

Thank goodness there is software out there that doesn’t require you to know HTML. WordPress is one of them. I use it to set up my website at www.sheliagoss.com. The setup might take a little time but once its setup, the updates are a breeze. My host is Powweb but I use WordPress to create and keep my site updated.

What should you include on your web site once you’ve decided on your domain name and web server? At the minimum, make sure the following are included:

  • Book Information (Title, price, where to purchase your book, sample chapter, etc)
  • Bio
  • How to Contact You (Email or contact sheet)
  • Mailing List
  • Guest Book

I’ve been doing my own website for quite some time now. If I can do it, you can too. My website is www.sheliagoss.com. Take a look around and check out the headings. I used to have another site for my young adult books but I’m trying to consolidate and make sheliagoss.com a one stop shop 🙂

One day I’ll turn over the reign to someone else, but in the meantime, I’m always trying to come up with different looks. What you see today will probably be different six months from now.

Remember, having your own website doesn’t have to cost much, you just have to shop around.

Shelia M. Goss

Shelia M. Goss has over thirteen books in print and numerous of ebooks available. She writes in multiple genres. With unique storylines, her goal is to create “stories with a twist.” For more information, visit her website at www.sheliagoss.com.


Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

Critiques Can Be Your Friends

If you want your work published, you must learn to ask for and accept critiques. Granted, it’s not always easy. Like anxious parents, most writers feel a need to protect their “baby” when they send it out into the world. But critiques are a necessary part of the publishing process, and responding appropriately to readers’ comments helps strengthen your work. The trick is keeping those critiques constructive.

It’s thrilling to hear someone say, “I liked your story,” “This was really interesting” or “You’re a wonderful writer.” But such critiques aren’t constructive; they’re worthless, other than giving your ego a boost. You need more specific feedback to help you improve your work. Comments like, “I loved the surprise ending,” “The main character reminds me of my Aunt Betty” or “I felt like I was in the room” are somewhat better. But nothing helps as much as a specific “negative” critique.

Say what! A negative critique about your work! Yes.

When you receive negative critiques, ask the readers to be as specific as possible. Find out what they didn’t like or didn’t understand — without getting defensive or trying to explain it away. Set your emotions aside, and just listen and make notes. Again, not easy, but well worth learning how to do. If one reader didn’t like or didn’t understand something in your story, chances are that reader’s not alone. Aim to write in a way that none of your readers can misread your meaning. If it helps ease the pain, set your work aside for a while and let your subconscious mull over the comments.

I’m not saying you should make every change your readers suggest. Sometimes those changes will conflict. Everyone has different views. Weigh all comments as mere suggestions. If they ring true, you’ll feel it in your gut (once you no longer feel like you’ve been punched there). If they don’t ring true, just ignore them. Some comments will have more to do with the reader than with your work. Always consider the source.

Don’t rely on friends and family for critiques. Share your work with other writers, especially published ones. Join a writers group either online or off, or work with a writing partner. Stress that you’re asking for specific critiques, whether positive or negative. Then bring ‘em on!

Lana Castle


Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble or the print for $7.99 from the books page of this website.

How To Write Your First Book…

Google the title of this blog entry and hundreds of pages of blogs, articles, and books pop up to show you how to become an author.  And, if you are anything like me, you’ve tried to read them all, so I won’t add all the advice that you can get from a Google search on this blog. I’ll just tell you how it is for me—hopefully giving you a bird’s eye view of my journey will add insight into yours.

Without further ado …

I was working in an assisted living facility in Mechanicsburg and attending nursing school when I decided to seriously give my writing a chance. I believe it was March, but it could have been April, all I know for certain was that my first clinical semester was coming to a close and I was complete wreck.  I was so stressed out, anxious, and exhausted, I couldn’t give you an accurate timeline of events, because I had no idea whether I was coming or going in those days.

I ran on autopilot. “Just keep going,” I remember saying to myself often, “Julie, just keep going!”

However, I was stuck! I’d get home from work around midnight and sit at the computer until 2 a.m. struggling to complete my assignment for the next clinical day. I’ll never forget sitting at my small desk in the middle of the night, crying my eyes out. My son, who was about fourteen years old, came out of his room to go to the bathroom and overheard my tears. He came over to me, wiped my eyes , and then asked me the most important question ever posed to me.

“Mom, why are you going to school to be a nurse when all you do is write?”

Out of the mouths of babes, right! That question floored me and I spent the rest of the semester wondering the same thing.  My first novel, “Strawberry Mansion” was a collection of tattered notes stored in a shoe box. It took a lot of prayer to get it together because the story was semi-autobiographical and connected to a lot of old pain. It took me a long while to gain the courage to write it but when I got started, really started, I couldn’t stop. I wrote every day or every other day and I filled up note books until I got a free day with my laptop to spend at a bookstore. I can’t describe in totality the feeling of completing your first book. I’ll just say that it lies somewhere in between a cataclysmic orgasm and giving birth to a human being. Hell maybe I can describe it 🙂

The process gets a little easier as I began to crank out books rather consistently, but it’s not a cake walk, and it’s definitely not for the weak willed writer. You cannot finish a book without self-discipline and commitment.  You can read everything you want on the subject, but it will not get done until you do it. BUTT IN CHAIR AND HANDS ON KEYS.

Q: HOW DO I WRITE MY FIRST BOOK?       A: LIKE NIKE BABY, YOU JUST DO IT!

Until next time Julia Press Simmons Author/Publisher www.QueenMidasBooks.com.


Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

 

New Age Book Signing

DeatriWith the onslaught of eBooks and the demise of bookstores, some authors believe book signings are quickly going the way of the dinosaur and losing them valuable face-time with readers. Have no fear. The book signing isn’t going away. It’s evolving.

I truly hate to see so many bookstores closing their doors. The experience of walking through the aisles and flipping through the pages of hidden treasures can’t be duplicated, but there are additional venues authors can hold signings. And for those of you who don’t believe you can have a book “signing” if your title is only available in eFormat, keep on reading.

Tools of the Trade
Before I discuss venues for book signings, let’s discuss tools needed. In the good old days, after you arranged a book signing at your local bookstore you could arrive with a box of signing supplies such as promotional items, decoration for the table, mailing list subscription sheets and a great attitude, then call it a day. The bookstore would have the books ready and would take care of the exchange of money for your title(s).

Let’s say you have a book signing somewhere other than a bookstore or location where the retail portion of the signing is taken care of for you. Not too long ago, I remember authors pulling out those large credit card swipe things to accept credit card payments. Oh the horror! Thanks to smart phones, you can now accept secure credit card payments directly from your cell phone using tools such as Intuit GoPayment and Square Up. Many haven’t heard of Square Up or Intuit GoPayment, so I suggest creating a one page flyer that bullet points the needed facts about the secure credit card payment tool you use and have it laminated to display in your signing area.

At the time of writing this article, the small attachment needed to use the Intuit or Square Up tool was free from each one’s website. I mention this because I saw the attachment for the Square Up on sale in a department store and don’t want you paying for something that is free.

I like having a second person with me to accept payment, write receipts and manage the subscriber list, but that is not always possible. Do what you can to make the retail end of your signing as easy on the reader and yourself as possible. Same goes with accepting cash and/or checks. Do what works for you.

So now you can collect payments at your signing, but what if your titles are eBooks? What’s the purpose of participating in a book signing?  It’s the same as any other author—To sell books and connect with your readers.

When you’re at your signing event, if the customer has a smart phone or some other smart device, he/she can purchase your eBook(s) on the spot. Be sure to have the cover(s) and back cover blurb(s) of your title(s) laminated for display. Currently, Barnes & Noble and Amazon allow you to “gift” eBooks. The majority of eBook consumers purchase their eBooks from Amazon. If your customer doesn’t have a smart device to purchase your eBook at the signing, you can break out your smart phone and accept a secure credit payment using Intuit or Square Up, cash or whatever other forms of payment you are comfortable with, then “gift” the eBook(s) to them. I’ve also known authors who sell their electronic titles on CDs. Be sure to go all out and have nice CD labels and cases. These will be used the same way you’d use the cover of a print title to draw in readers.

With a print book, breaking out that pen to autograph copies for readers is a high many authors miss since eBooks have entered the market. Have no fear; you can still sign at your signings, even eBooks. Set up an account at Kindlegraph.com where you can personalize digital inscriptions (electronically sign your book covers) for readers. If you have a laptop or large smart device such as an iPad, you can sign the Kindlegraph at the event. Otherwise, the reader can request a Kindlegraph, and you can sign it when you get back to your computer. And yes, the Kindlegraph actually allows you to sign using your mouse pad or you can “adopt” a font to sign with. My writing using the mouse pad was horrible, so I purchased a tool called Bamboo Tablet that I connect to my laptop. The tablet is a large mouse pad that comes with a specialized pen for the device. With this pen, you can sign legibly, draw a happy face or whatever.

By the way, I do not like the name of Kindlegraph. It’s horrible. Why? Because the name implies it’s only for Kindle books. Granted, the eBook must be available on the Kindle, but the reader could have purchased the eBook from anywhere. For example, I have a Nook and purchase eBooks from Barnes & Noble, but because those eBooks are also available on Kindle, I can order a Kindlegraph for them. I will receive a PDF of the cover with the digital inscription. So if your readers have devices that can read PDFs and have Twitter accounts, then they can collect Kindlegraphs. Be sure to always carry business cards with your title information and let people know you are on Kindlegraph so they can find you later.

Now you can accept payments and sign your books—electronic and print—so we need venues.

Signing Venues

Do not forget brick and mortar bookstores. Whenever you can conduct signings at them, please do. Below are a few other places you can consider for book signings.

Beauty/Nail Shops – There is a long standing tradition in my community of beauty and barbershops being much more than a place to have your hair done.  Ask the owner if copies of your title(s) can be sold at the check-in desk. I find it best to have the owners purchase a few copies at 50% so they can make their profit. When the books move quickly, the owners will contact you for more books. Don’t forget to place at least two business cards with your book’s information within each book. Once you’ve grown your name within the shop, work with the proprietors to arrange signings at their locations and split the profit with them. See if you can find small pockets of your target audience here and there.

Book Clubs/Reading Groups (Online and Off) – Book clubs are an excellent way to spread the word about your book. Be sure to offer a group discount for your books. For example, if your price is regularly $14.95, for orders of five or more, the price is $10 per book when mailed to the same address. An excellent tool to find book clubs and reading groups is http://www.meetup.com/. Also tell the groups you are available for discussions. A discussion does not always require travel. Many book clubs are online and so are their discussions.

Book Parties – Do you remember Tupperware Parties? They were popular in the 70s and 80s. The host of the party would hold a Tupperware sell in his/her home. Book parties are the same concept, except with your titles. Be creative. If you have written an erotic book, also have a sex toy party. I’m sure your local sex toy shop wouldn’t mind helping you out. Same goes with book release parties. Be creative.

Fundraising/Charity Events – If you have a book that deals with domestic violence, breast cancer awareness, literacy… consider selling your title at events related to that topic. Even if your book does not deal with the topic at hand, you should investigate to see if the event has a nice pocket of your audience and/or give a portion of your proceeds to the event. Remember, you’ll have a better chance at hitting your target audience if your title involves the topic.

Libraries – The economy is hurting and many avid readers are returning to the library and so should authors. This is also an excellent way to get your titles into the library system.

Online Groups – Many of you are familiar with Facebook groups, but don’t forget about email groups such as the ones hosted on Yahoo. These groups were around well before Facebook and the established ones don’t look like they are going anywhere.  Find groups interested in your genre, join, get to know the readers and see about arranging discussions of your book for the group.

Organizations – One of my good friends belongs to a sorority, and one year they had this book event for my genre. Seek out organizations that would be interested in your genre and see about joining their events or arranging an event that caters to your genre.

Schools – From pre-school through college, schools are excellent locations for signings. Now don’t expect to just show up with a stack of book and start signing. You’ll usually need to give a speech of some sort and possibly have a question and answer session afterward. Of course, your material must be age and venue appropriate.

Stores/Clubs – From small boutiques to warehouses such as Costco, books are still good business. The larger the venue, the more difficult it can be to get inside, but it’s possible. Just be sure to have proper promotion of the event and understand that the majority of promotion for your title at events attend is always on you.

Traveling – Do you spend a lot of time waiting for flights or the train? Try this. Have a shirt made with your book cover on it and wear it next time you’re waiting for a flight. Be sure to have copies of your book, business cards and your trusty dusty Intuit or Square Up device. People strike up conversations with me and it usually turns into my telling them about my books and them wanting to purchase a copy or two. If you wear a shirt or something that has your cover on it, there are people who will strike up a conversation with you about it.

Vendor Events – Book conferences for your genre are a given, but don’t forget about other conferences and vendor events your target audience may attend. For example, I love Sci-Fi and went to a Sci-Fi conference in Las Vegas. They had Sci-Fi everything except book vendors. I wished I’d written a Sci-Fi book because I would have cleaned up.

T-Shirt – I know I’ve been going alphabetical until now, but I saved this for last on purpose. You can have a book signing just about anywhere at any time. Don’t let opportunities pass you by. The T-Shirt signing is an extension of the traveling book signing, but shows how you can have a signing just about anywhere. Consider having a few T-Shirts, tote bags or some other promotional item people will use out in public or at work (such as a mug) to give away and keep a few for yourself. Now wear your T-shirt or whatever to somewhere you go to frequently (such as your gym or physical therapy) that people don’t know you are an author. I was at an appointment and was wearing my Romance Slam Jam T-Shirt. The Romance Slam Jam is THE place for readers and authors of Black romance. Next thing you know, the assistant asked me about the conference and we were talking books. She in turn broadcasted that I’m an author all over the facility and next thing you know, I had sold all the copies of my books I had in my car and set up a book signing for the employees and members at a later date.

Caution
You’ll think I’m being contradictory, but I’m not in the big scheme of things. Yes, I said you can have a book signing just about anywhere, but you still must take your target audience into consideration. Book signings can be organic such as the T-Shirt signing I participated in, or they can be planned events. Please do not plan to take your books to the local Mc Donald’s after work today and set up a booth without investigation first. Those folks are at Mc Donald’s to get their kids a happy meal, not buy your book. Seriously though, think outside the box, but also think smartly. Investigate any planned venue and ensure you will get good bang for your buck.

Conclusion
The book signing isn’t going anywhere, it’s just evolving like the rest of the publishing industry. Mix and match until you find the formula that works best for you.

Deatri King-Bey

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

The Numbers Game: Promotion and Marketing

DeatriYou have a blog, mailing lists, thousands of Facebook friends and Twitter followers, and ensure your messages are always informative and entertaining, but are your efforts translating to book sells? Enough sells to give you a high return on investment? You should be able to draw a direct correlation between promotion/marketing campaign you run for your title(s) and your book sells. You will not be able to get exact numbers, but you can measure what campaigns are increasing your sells and which are not. How? Analytics—aka the numbers game. Resist the urge to leave this discussion. I know many of you hate numbers or think you can’t understand them, but don’t give up before starting.

To make this easier for you, I’ll use myself as an example throughout. There are tools that I use such as Mail Chimp and Hootsuite that I mention from time to time, but don’t feel as if these are the only tools or even the best tools for your needs. Do your research and mix and match until you find what works for you. Once you understand the concepts, you can go out there and find what you need. Now let’s play the numbers game.

Seller Account
If you are a self-published author, whether you use Amazon, Barnes & Noble or whoever to sell your books (electronic and print), you should have access to reports that detail your sells. Many times these reports will show you your sales for the day. Whenever you run a campaign, be sure to watch your sells numbers. Hopefully, they will rise during the campaign. If you are not a self-published author, the best I can do is say watch your Amazon numbers on the product page of your book if that is where you are sending readers. Just remember that those numbers aren’t instantaneous.

Mailing List
I sent an announcement to one of my mailing list about my new title that included title information, purchase links and links to my website. The next day, I had a very nice showing on sells of that title. But did those sells have anything to do with the mailing list announcement?

Yes. It had a lot to do with that great showing. I know because I use Mail Chimp for my email list and it has an excellent set of reporting tools. The report clearly states how many peopled opened the announcement email and how many times each person opened it.

Great, so people opened my email—big deal.

Here comes the important part. The report shows click through rate, meaning it indicates how many times each link within the email was clicked. After all, what good is your email doing if people aren’t taking action from it? You want them to go to take the needed steps to purchase your book(s) and/or visit your website. To my great pleasure, the purchase links were clicked numerous times. Though this does not tell me if the person ultimately purchased the book, it does tell me they were interested enough to visit the purchase page. It also showed me people were interested in visiting my webpage and Facebook pages. The report also showed how many times the email was forwarded and all that good stuff.

So when you send out an email, is it opened? Are the people who receive it clicking through to find out more about your books or even purchase the book? If not, you need to find out why. First look at your list. Is it an opt-in list or did you just add everyone you had an email address for? Opt-in list will net you much more bang for the buck. Granted, opt-in list will not grow as fast as just adding names, but who wants a humongous list of people who aren’t going to purchase the book or even open the email?

Next look at your content. Is it informative? Is it interesting? What’s your call to action? Do you provide easy ways for your readers to purchase your titles and follow you online?

Finally, look at frequency. Are you sending out emails to your lists every day that repeat information—BUY MY BOOK. BUY MY BOOK? Have your emails become part of the noise that litters email inboxes and is ignored? Or do you rarely email your list and they’ve forgotten who you are? Finding that happy medium for frequency isn’t easy, but you need to find it for your audience.

Facebook/Twitter Type Media

In October I participated in an online discussion of one of my novels. I sent out an event invite to all of my “friends” on Facebook with the pertinent information and also posted the event several times on my Facebook wall. Did this translate to enough book sells or interest in my books to make it worth my time? Yes. And how do I know this? Because I use a tool called HootSuite, I draw statistic information from my website and I saw a bump in my sells numbers when running the campaign.

You can use Hootesuite for everything from scheduling posts on several sites (i.e: Facebook, Twitter) to in depth usage statistics of your social media accounts’ traffic. To get the full functionality of Hootsuite, there is a fee. I use Hootsuite for the posts scheduling and don’t truly use the statistic functionality, but it is there for you and extensive. Instead, I use the statistics from my website and sells information from my seller accounts.

When I do a social media campaign using Facebook or Twitter, I send potential customers to my website and/or somewhere they can purchase my title. Using my website statistics, I can see where incoming links were referred from and it breaks it down by URL. I can even see if someone is accessing my website from an email account. For example, it may say Facebook 6. That means six people from within Facebook clicked on a link and arrived at my website. Granted, you don’t know if your campaign directly sent those hits to your site or if someone else had a link to your site on their Facebook post that someone clicked on. If you just ran a campaign on Facebook, there is a pretty good chance the Facebook clicks to your website came from your Facebook campaign or from someone sharing your information about the campaign on their wall.

Are your campaigns getting you the bang for your buck? The pitfalls authors fall into with email lists are the same for other social media. Opt-in is always more productive than adding everyone whose information you can obtain. Be more than an infomercial, and contact people in a way that they look forward to your posts instead of wanting to run away.

Interviews/Guest Blogger

Blog tours are all the rage, but do they give you the bang for your buck? How much time—thus money—are you spending answering questions. How much time are you spending promoting to your email lists and social media (people who probably already know what you will be saying on this interview). One sure way to find out is look at the numbers. When the interview ran, did your sales numbers go up? What about traffic to your website?

One of the benefits of a blog tour is the interview/guest post usually stays up for a substantial amount of time. Months after your interview when you look at your website statistics, you may see that interview is sending traffic to your site. Or that interview/guest post may have been picked up and used on other sites that are now sending traffic to your site.

Blog/Website

There are basically three types of traffic you’ll receive on your blog/website. The “Usual Suspects” as I like to call them. These are the people who subscribed to your blog and/or RRS feed (another way to receive alerts regarding blog posts) and visit whenever you have a new post. Then there are those who are directed to your website from email campaigns, social media, interviews, search engines, other websites. The third set are the “Untraceables” as I like to call them. They somehow magically found your site by typing in the URL (web address). Seriously though, they were probably told about your website or saw some of your promotional materials with the website information.

The “Referred” statistic should become one of your best friends. I’ve found many hidden pockets of my target audience because my site was linked to (referred) from another site.  And as I said, earlier, you can see if people are coming to your page from Facebook, Twitter and anywhere else on the web you hang out, including links within emails.

Page hits are important also. What pages are visitors of your site going to? Are there pages that receive little to no traffic so you should consider deleting them? Are your pages too long? When you ran a campaign and pointed readers to a specific page, did that page’s count increase? Did other pages on your site have an increase in hits also or are viewers coming to the one page, then leaving your site?

Click through. On your website you’ll have calls to action, such as links to purchase your book(s). Once the reader arrives at your website, are they clicking through to purchase your book(s)? What can you do to your site to increase your click through number? How’s that back cover blurb looking? Is it pulling in the reader? Do you have fantastic reviews? What about your cover? Is the information on your site fresh? What about the look? Is it easy for readers to purchase your book or do you hide the purchase links? Remember, purchase and mailing list subscription links strategically placed go a long way.

Who is visiting your site? Did you just send out a new posts so the Usual Suspects are around. These are your loyal reader base and visit your site, even when you don’t have a new title out, to see what you are up to. Did you recently send an email campaign about a new title? If so, are you getting sells? What about a Facebook or Twitter campaign? Is your event being shared and retweeted (Hootsuite can tell you this)?

Final Words
I don’t want to throw you into information overload so I’ll end this here. Don’t be afraid to play the numbers game. Get in there and learn how to utilize the statistic tools available to you and master them.

Deatri King-Bey

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

The Comma Is Your Friend

DeatriOne of  the most misused pieces of punctuation is the comma.  If you litter your  manuscript with comma errors, many editors will toss your submission into the  round file, and you can turn off readers.  At the conclusion of this post, you should feel comfortable  enough to consider the comma your friend.  Sorry, but there is no fun way to do this.  Get comfortable, and let’s learn about commas.

NOTE: A main clause is the section of the sentence that could stand alone as a complete sentence.

 Common Comma Errors

Comma splice

A comma splice is when you have two main clauses separated  by a comma.  Do not trust grammar check, it will not always catch a comma  splice.  For example, I put a comma splice in the previous sentence that my grammar check missed.

To solve a comma splice, you should either use a period, a semi-colon, or a comma + a coordinating conjunction (and but for nor or so yet).

Do not trust grammar check. It will not always catch a comma splice.

Do not trust grammar check; it will not always catch a comma splice.

Do not trust grammar check, for it will not always catch a comma splice.

Fused sentence

A fused sentence is when two or more main clauses are connected without any punctuation separating them.  Below is an example of a fused sentence that my grammar check missed.

Do not trust grammar check it will not always catch a fused sentence.

Run-on sentence

Do you know anyone who talks all the time, and you wish they would be quiet a few seconds, but you know they think they will die if they are quiet for longer than a breath, yet you still pray for a miracle, so now you are stuck listening to them go on and on.

The above is a run-on sentence.  Grammatically correct. Punctuation correct.  The only problem is it runs on and on.

Use a Comma…

To separate main clauses linked by a coordinating conjunction

(and but for nor or so yet)

(main clause), (coordinating conjunction) (main clause).

The run on sentence gives several examples of how to use the comma along with a coordinating conjunction to separate main clauses.  The exception to the rule is if you have a short sentence.  In that case, the comma is optional. Just be consistent within your piece of work.

The milk spilled and the baby cried.     The milk spilled, and the baby cried.

When in doubt, throw in the comma.

To set off most introductory elements

An introductory element can be a clause, expression, or phrase that introduces the main clause.  When speaking, these usually require a pause.

(introductory clause), (main clause).

When I felt sleepy, I went to bed.

Running, he tripped over the garden hose.

Note: A comma is not required for a short introductory phrase, but it is usually added for clarity.

To set off non-essential elements

A non-essential element is a word or phrase that interrupts the sentence and does not affect the meaning of the sentence.  The best way to recognize a non-essential element is by moving it within the sentence.

(non-essential element), (main clause).

(portion of main clause), (non-essential element), (remainder of main clause).

(main clause),  (non-essential element).

 

Surprisingly, comma usage isn’t too difficult to learn.

Comma usage, surprisingly, isn’t too difficult to learn.

Comma usage isn’t too difficult to learn, surprisingly.

 

To set off non-essential supplementary information

Supplementary information adds detail to your sentence and can be either restrictive (which means you must have it in order for the sentence to make sense) or non-restrictive (non-essential).   Only use commas with non-essential supplementary information.

For example:

(portion of the sentence), (non-essential supplementary information), (remainder of sentence)

I wrote a tutorial about commas, which took me two hours to write, for my blog.

If you took out the non-essential supplementary information, the sentence would not lose any meaning. For example: I wrote a tutorial about commas for my blog.

Here is an example using restrictive supplementary information.

The authors who took writing seriously rose to great heights.

If you took out the supplementary information, the sentence would lose its meaning.

The authors rose to great heights.  Which authors?

 

To separate items in a list

Separate a series containing three or more equally important words, phrases, or clauses with commas.  The last item should also have a coordinating conjunction preceding it.

The comma preceding the coordinating conjunction is optional in creative writing but mandatory in most academic writing.  Whether you choose to use the final comma or not, be sure to be consistent throughout your manuscript. Below are examples:

Separate a series containing three or more equally important words, phrases, or clauses with commas.

Separate a series containing three or more equally important words, phrases or clauses with commas.

 

To separate coordinate adjectives

Use coordinating conjunctions or commas to separate two or more adjectives that modify the same noun if you can change the order of the adjectives without changing the meaning.

She was a warm, loving person.  She was a loving, warm person.

Notice in the above example you could easily switch the order of the adjectives.  If you have a sentence where you could not switch the adjectives, then do not separate them with a comma.

She asked for the new registration form.

 

To set off contrast elements

When words, phrases, or clauses are used to show a sharp contrast or what is not, place a comma between the elements.  The best way to understand this rule is to see it in action.

The roller coaster ride was fun, and scary.

He is from Nigeria, not from Liberia.

Note: When using the word but to show contrast, the comma is optional if you do not have a main clause on both sides of the but.  Just make sure you are consistent throughout your paper:

The roller coaster ride was fun but scary.   The roller coaster ride was fun,but scary.

 

To set off tag sentences

A tag sentence is a short sentence/statement that conveys an opinion and is placed at the end of the main sentence.  Place a comma between the main sentence and the tag sentence/statement.

We have two more weeks of class, I think.

How many weeks of class are left, two?

 

To set off direct address

When directly addressing someone or a group, set it off with commas.

(direct address),  (main clause).

(main clause), (direct address).

(portion of main clause), (direct address), (rest of main clause).

Betty, hand me the deck of cards.    Children, be quiet.

Hand me the deck of cards, Betty.    Be quiet, children.

When you’re finished shuffling the cards, Betty, let me know.

 

To set off a non-essential appositive

An appositive is a word or phrase that renames the noun directly preceding it.

noun, non-essential appositive, rest of sentence.

Deatri King-Bey, the author of this post, is from Illinois.

To prevent misreading

Sometimes a comma is needed to prevent misreading or add clarity to a sentence.   When using this rule, ensure you actually needed to use the comma.

Running, he tripped over the garden hose.

That’s All, Folks

Easier than you thought it would be, huh? Don’t be intimidated by grammar and punctuation. I always recommend that authors and editors take a refresher grammar/punctuation course every few years.

Happy Writing

Deatri King-Bey

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

Quality vs. Quantity : Message to Self-Published Authors

Iris BollingWhat is the first thing you think when you read an author has produced twenty books in a twelve month time span? WOW! That author is bringing in the big bucks. It’s a logical assumption. You want a piece of the action, don’t you? LOL! We all do. But, at what cost?

This is going to be short and sweet.

If you put out twenty books and only two out of the twenty were good reads, how many more of your books do you think readers will purchase? Probably none. Here’s a little something to remember. Quality will bring you a bigger bang for your money than quantity will in the long run. How, you ask? Well, let’s look at the economics of book sales. You sold one hundred books at $5.00. You made $500.00 dollars. Not bad. You put out another twenty. This time you only sold two, you made $10.00. What happened? The readers choose not to try you again. Eighteen out of the first twenty they purchased were not good. And here’s the thing, you knew it before you put the book on the market. But you put them out there anyway for the quick buck. Now, you really have a problem—negative name recognition. You have to win the faith of the readers you lost back.

Let’s take a look at another scenario. You wrote one book. You sold 100 at $5.00. You made $500.00. Not bad. In fact readers are talking about your book to others and you find you have to reprint more or your eBook sales are jumping. When you release your second book, you sell 200 on the first day. $1,000.00 in one day! This is a real WOW! You have double your sales on the first book, all from word of mouth. The readers talked about how good that first book was to their friends, bookclub members, on review sites and other readers listened. Not only did you retain you first group of readers, you have added more. Why? Quality.

The quality of your story is what will keep the readers faithful to you as an author. They will remember the characters, what they did, how they did it and who they did it to. Readers will begin to quote some of your words. But most important, the readers will share your work with other readers. Give them a piece of crap and they will not even remember the name of the book. Or worse, when they hear your name the will smirk, “Don’t waste your money.”

Quality vs. Quantity…..Quality wins hands down, every time. When writing your novels, but your big toe in it the mix. It will pay off in the long run.

Iris Bolling

http://www.irisbolling.net/ or http://www.sirient.com/

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

 

Watch That Wordiness!

One of my favorite quotes is: “I didn’t have time to write a short letter, so I wrote a long one instead.” This quote, attributed alternatively to Mark Twain, Blaise Pascal or even Samuel Johnson, attests to the difficulty of writing concisely. But doing so is important and a skill that most writers develop over time. Here are a few tips to speed your mastery.

Use vivid words, primarily nouns and verbs. Limit adjectives and adverbs, which tend to lead to wordiness. Save supersizing for fast foods; think short and direct! Watch out especially for very. She was livid is stronger than She was very mad. This is my final draft is more direct than This is my very final draft.

Use the active voice; it’s almost always more direct than the passive. Passive sentences tend to dance around your point: This blog was written for you. Instead, reveal who did what: I wrote this blog for you. The words is, are, was, were, be, am, been, being and by as well as words ending in –ment or –tion frequently — but not always— signal passive constructions: Attention should be paid to redundant phrasing. Instead write: Pay attention to redundant phrasing or Avoid redundancy. You can set Microsoft Word’s grammar-checking function to find passive sentences and then reword the sentences yourself. Just go to Options/Proofing/Settings/Style and click on the Passive sentences box on a PC, or Preferences/Spelling and Grammar/Grammar/Settings and click on thePassive sentences box on a Mac.

Eliminate unnecessary thats: She said that she never wanted to see him again. He thinks that there’s no better calling than being a writer.

Use only one or two words for overused longer phrases: like instead of along the lines of, always instead of at all times, now or presently instead of at the present time, by instead of by means of, even though instead of despite the fact that, if instead of in the event that, soon instead of in the near future and so on.

Writing to a tight word count is great practice. Draft a segment, do a word count and then challenge yourself to reduce the count by twenty percent. You’d be surprised how much you can cut and still get your point across. Happy writing!

Lana Castle

http://www.castlecommunications.com/

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

Stomp out Procrastination and Get to Writing That Book!

All writers go through periods of procrastination for different reasons. In order to deal with procrastination you must know what it is. Procrastination is not writers’ block. Writers block is when you’re stuck and can’t think of anything to write about. Sometimes you can get yourself out of a funk of writers’ block and sometimes it goes away on its own but it is not the same as procrastination.

Procrastination is when you have ideas and you feel like writing but don’t write. It can be due to laziness or maybe you just aren’t in the mood. We all go through this. Lately I find it hard to not procrastinate. It’s far too tempting to. The minute I get on the computer I’m pushing the Mozilla Firefox icon knowing darn well I should be writing. But when I find myself going down a regular tunnel of procrastination that’s when I reintroduce discipline. It’s something all writers must have in order to get things done.

So maybe you’ve been procrastinating, need to get that book done but don’t know how to get off your butt. Below are some tips that might help you.

These tips help me rejuvenate my creative discipline and stomp out procrastination. I’m confident they will help you too.

Bribe Yourself With A Reward:

Make a deal with yourself. You’ll write a certain amount of words at a time or (a day) before you can have a reward. This reward needs to be something you really enjoy and something you look forward to daily. For example, don’t have your dessert until after you’ve written a certain amount of words that day. If you love Xbox, don’t allow yourself to play until you’ve worked on your WIP. The reward can be as simple as a television show you love to watch or having a cocktail after work. DO NOT enjoy the reward until after you’ve written something that day. Your desire for the reward will force you to get that writing done and out of the way.

The 500 a Day Rule:

Now come on. Anyone can write five hundred words a day. I’m sure you write more than that on Facebook. Five hundred words is a great goal and it’s easy to shoot for. You can write five hundred words in less than five minutes. If you are really having trouble with getting your butt in that chair and writing, this rule is for you. Make this a daily goal. If you can write more, go for it. But make sure you write at least 500 words. As time goes on you’ll be back to your normal flow.

No Internet Until Work’s Finished:

This is a rule I use religiously. Because I know how easy it is for me to get distracted being online, I always write a certain amount before I get on the net. For example, if I wanna get online then I will open my WIP and write a few scenes or at least start the scene and then I will do what I need to do online. I also break up my online time with my writing. If I am on one site and wanna leave, I’ll write another part of my WIP before leaving that site. Then if there is another site I wanna visit, I’ll write a little before leaving that site and it continues. This is wonderful for those of us who find the net so tempting. The Internet is a huge distraction that needs to be limited if you expect to finish your book in a decent amount of time.

Get Your Spouse and Family to Help You:

If you have a supportive family then they will want you to write. Maybe wife or hubby can take the kids out of the house until you finish your daily goal. Maybe you can drop the kids off at the movies or at a friend’s house so you can have peace. If your family cares, they will want you to succeed.

Write at Work:

If you have a job where you work at a computer or desk all day, use your break time to write. Jot down ideas for scenes or outline things so that when you get home, you’ll be ready to get to that book. Better yet, if you have a chance to actually type some scenes out at work, do that. Use your break or lunchtime wisely. It’s necessary if you intend to finish that book.

Have a Special Writing Place:

Every writer should have their own special place to write. A small place they call their own where they can write in peace or solitude. It can be in the bedroom, the attic, the basement or outside in the garage. This is very important to a writer’s mentality. We need to be in our own world to fully get into our stories. Find a place and designate it as only yours and demand complete privacy. Make it clear that no one can enter while you are writing. It’s proven that if you have your own writing spot, you’ll be in the mood to write just by being there.

If you utilize these tips in your life I bet you it will help with procrastination. The point is you have to get your book moving and the longer you sit there, the longer it’s gonna take. It might be the hardest thing to jump back into that WIP but it’s necessary. If you expect people to believe in your book the least you can do is believe in yourself enough to complete it.

http://www.stacy-deanne.net/

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

 

Formatting Is Your Friend

DeatriI’m a read-a-holic and always looking for new authors to feed my addiction. I’ll read just about anything, but have come to the point where I refuse to purchase another horribly formatted eBook. Don’t get me wrong. I understand that when manuscripts are converted to eBooks, the formatting can have issues here and there, but what I’ve been seeing is way past the limitations of conversion programs.  I’d also give a free pass to authors if instructions weren’t readily available online for free, but they are. So as a reader I feel that the if an author doesn’t care about his/her work enough to take a few minutes to format it correctly, then chances are this author didn’t take the time or expense to invest in proper editing. Instead of complaining—well, just complaining—I want to be part of the solution. Below please find instructions for formatting a manuscript so you’ll have fewer issues when you convert it to an eBook.  Following the eBook formatting are instructions for print book formatting.

Formatting
The steps below are for Microsoft Word 2007, but the same principles apply no matter what word processing program or version you use. The Help feature in your program is your friend. Please note: There is more than one “right” way to format a book. This is one of them. With minor tweaks, you can update your eBook-formatted manuscript for other purposes. Always check with the publishing houses and/or agents you send your manuscripts to. Each may have their own guidelines. It’s simple to change margins and spacing (most want 1-inch margins and double spacing).

eBook Formatting

  • Set your margins 1 inch around.
  • Font: Georgia is currently my font of choice. I find it easier to read, but my version of easier may not be your version. Other widely used fonts are Times New Roman and Veranda (some find this clunky). Not all conversion programs (programs that convert your word processing file into an eBook) are created equal. Some will automatically convert fonts it doesn’t recognize to a font it does recognize. To minimize worries about font type, I believe Times New Roman is accepted by just about all of the eBook converting programs (ECP) out there.
  • Different ECPs accept different font sizes. To be safe, stick with 10pts, 12pts, 14pts, 16pts, and 18pts. I skipped the odd sizes on purpose because there are ECPs that only accept these sizes. If your font size doesn’t work for the ECP, most will either increase or decrease the font size to one the ECP accepts.
  • Feel free to use bold, underline and italics with most ECPs
  • With ellipses (…), the Chicago Manual of Style recommends using a space between each period (. . .). In my opinion, it’s best to not take them up on this recommendation and should be ignored when formatting your manuscript to keep from ending up with a manuscript where two periods can be on one line and the third period on another line. And for those of you who say you MUST follow the Chicago Manual of Style or publishing houses will not accept your manuscript. This is one recommendation many publishing houses also ignore. And if you are still worried about using the word processors ellipses, the good old folks who maintain the Chicago Manual of Style even say it’s okay to use the word processors ellipses: Chicago Manual Of Style reference. Just be consistent.
  • Justify the text (Ctlr+j), which gives it that clean even look on the right side of the margins.
  • You may Center chapter headings.
  • Use Page Break to start a new page for your chapters. Place the curser on the new line, then from the main menu go to Insert, then Page Break.
  • Most ECPs will create a new page if you have more than three consecutive blank lines. I know many of you like to start your chapters a few lines down the page, just don’t start that line more than three lines down or you may insert a bunch of blank pages into your manuscript.
  • Use something physical instead of a blank line for scene breaks, and Center your scene breaks.
  • You can use an image (be sure to center it), but some ECPs have issues with images. For my eBooks, I just use keyboard characters to avoid this.
  • Do a search on the Internet for free decorative scroll. Ensure they release permissions for commercial use. Select a few you like, then resize them and use them for your books.
  • You can also use characters available on your keyboard. I’ve seen some publishing houses use something as simple as … Yep. An ellipsis. But if you have to use characters, I say go for it. The greater than and less than sign may not be the most beautiful, but I think they are better than an ellipses, or use a tilde. For example: <><><><><><>, <<<<<<>>>>>>, >>>>><<<<><<>><<>>, ~~~~~~~ or * * * * * *. Stay away from special characters in eBooks because some of the ECPs won’t recognize them and you may end up with a bunch of squares or whatever to replace them in the conversion. Trust me when I say I learned this the hard way.
  • With eBooks, the best practice is to indent the first line of a paragraph (without using tab). I say this because some ECPs will automatically place a blank line between paragraphs and others won’t. By indenting the first line, you won’t need two different files to submit. Don’t worry. It is acceptable to have that blank line and indentions in eBooks. Just ensure your manuscript is consistent.
  • Do not use the “Tab” key. Instead, set your Paragraph setting.
    o Right click your mouse
    o Select “Paragraph” from the menu
    o In the Indention section, for Special select “First Line,” then for “By” make it .3. Now .3 is my preference for eBooks and print, but I don’t suggest using more than a .5 or less than .3.
    o While you are in the Paragraph settings, decide if you want a blank line between paragraphs, and for Line Spacing select “Single.” On Line Spacing, some people prefer more space between lines. I like single-spacing because sometimes the ECPs adjust the spacing for some paragraphs and not others when I use more than “Single” spacing, which makes the manuscript look sloppy. It’s not consistent and seems to have no rhyme or reason, which annoys me, so I avoid that issue. I don’t suggest you use more than “Double.” From what I’ve seen, if the ECP doesn’t accept the Line Spacing you have selected, it will select what it determines is the closest to something it uses. Now when you send your manuscript out for editing and as a submission, be sure to change this to double- spacing.
  • Do not include page numbers, headers or footers in your eBook versions. If you are sending it out for submission or for editing, be sure to include the heading information (book title, author name and page number).
  • This post is about fiction, but if you venture into nonfiction, most ECPs can’t handle bulleted lists very well. Okay, let’s be honest, eBooks have quite a few limitations formatting wise. You won’t hit many of the issues when you release fiction.

That’s it. If you’ve already written your manuscript, reformatting margins and such is easy. The most complicated part is if you’ve used Tabs in the manuscript. To clear the Tabs out and set indentions:

  • Highlight the entire manuscript (Ctrl+a)
  • Delete all Tabs
  • Find and Replace all
    o Ctlr+f : On the replace tab, Find what:^t
    o Shift+6 = ^
    o On the Replace with:
    There is nothing in the replace, thus you are replacing the tabs (^t) with nothing. This removes the tabs.
  • Highlight the entire manuscript (Ctrl+a)
  • Follow the instructions in the eBook formatting for setting the indention.
  • Anything centered will be indented, so you need to scroll through the manuscript and correct that.

My eBook conversion programs of choice are MobiPocket (to create the Kindle file) and Calibre (to convert the Kindle file to ePub)

Don’t worry; it’s much easier than it sounds. Once you get in the groove, you’ll be amazed how fast you’ll have a good-looking manuscript. Now when you convert your manuscript, be sure to scroll all the way through and check for paragraphs that may not be indented or indented too much or items not centered and such.

If you don’t have an eReader, be sure to view your converted eBook in Calibre or download Amazon’s and Barnes & Noble’s eReaders for your PC to view the eBook file you create, then make adjustments as needed before you upload into the online stores.

ePublish with Amazon, Barnes & Noble, iStore

Print Book Formatting
You’ll like this part. Take the file you formatted for eBooks and update it for a print book. First, you need to decide what size you want your book to be. If you read the print version of Become A Successful Author, it’s 6 x 9. Go to the library and/or bookstore and take note of what the popular sizes of books in your genre are. While you are there, pay attention to the price also. I’ll come back to price later.

Now that you know what size you want your book to be, you need to know how to set your margins. Just about every print company I looked into had templates you could download for the basic size books they offer or they’d email one to you. If you want a custom size, you may have to contact the company and ask for a template or specifications for that size and ensure they’ll print the size you want.

A template will show what your margins should be, the header, the gutter, all that good stuff. Many times the template will be a blank Word document that you can just copy all of your manuscript (Ctlr+a) and paste into the template (Ctlr+v), then you change the header accordingly. If you use a template, don’t be afraid to make adjustments.

Here are a few additional items to consider when converting to print format.

  • The more pages, the greater the expense. The larger the size, the greater the expense.
  • You get to have more fun with the font. Don’t get too wild and crazy with the body of your text, but why not make the chapter headings and scene breaks something snazzy.
  • You don’t have to start chapters at the top of the page. I wouldn’t suggest going more than a third of the way down to start. Be consistent.
  • I know the smaller the font size the fewer pages, therefore, the lower the cost, but say no to eyestrain. Don’t go smaller than 8 pts. I like 11 pts and feel that’s plenty small enough. But that’s me. If you are creating a large print book (16 pts or greater), be sure to indicate Large Print on the cover and in your product description.
  • Front matter (the pages before the novel starts, such as title page, copyright page, acknowledgments) has a specific order. You can refer to the Chicago Manual of Style (most libraries carry this) or look at the front matter of a book from any traditional publishing house. Yours should be similar.
  • Be sure that the manuscript portion of your print book starts on an odd page.
  • If you are using a template from a company, it may use the same header for each page. I like my headers to have the the book title on the even pages and my name on the odd pages. If you don’t know how to create headers, in the Help area of your word processor, look up header, footer, section breaks, section headers.
  • Have your front matter be the first section of your book and the manuscript start the second section. Do not have page numbers in the first section of the book. Some people use Roman Numerals, but that’s more common in nonfiction titles.
  • Using Microsoft Office 2007 or later, save the file as a PDF to send it to the printer.

Just say no to poorly formatted manuscripts.

Deatri King-Bey

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble  or print copies for only $7.99 by using the Contact page of this website and tell Dee know how many copies you’d like and shipping address. She’ll email the ordering information.

 

The Best Social Media

DeatriIt’s time for a serious discussion about online presence. What’s the best social media to get the word out about your books? Facebook, Twitter, LinkedIn, MySpace, Ning, Google Plus+… Come on, don’t be shy. Which do you choose and why?

The best social media for your titles is any one you use to its fullest. So when you hear you must have a Facebook and/or Twitter account, nope, that’s not so. Now let’s get to building that strong online presence.

  • Conduct a Google search on “Top Social Networking Sites” and you’ll receive a nice list of sites you can explore. Review several sites, then select the site(s) that you are most comfortable with and make your presence there. No matter which you choose, you’ll need to nurture your account to build a strong online presence. The time and commitment needed to nurture your account will help you determine how many different types of social media you will venture into.
    •  Everything you do for your book, think return on investment. Your time is money. It is better to invest quality time in one location that you can nurture your relationship with your target audience than spread yourself over several networks and not make a true connection with your target audience.
  • Find your target audience, get to know them and hopefully they will join your network. I know many of you are saying that is a given, but you’d be shocked how many authors waste time trying to add everyone to their networks without rhyme or reason. In the end, they may have 1000’s of members in their network(s), but not many of those 1000s are in their target audience and/or few will purchase the author’s books.
    • Most social media sites have groups of some sort. Join and participate in groups that contain your target audience. When you attend signings, conferences, do guest posts… be sure to include links to your information. Make it easy for your target audience to join your network.
    • After you’ve joined groups and have participated, gotten the feel of the group, allowed people to get to know you, you will need to let others know you have what they want—A downright excellent book they won’t want to put down. Promotion is a good thing, but don’t become an infomercial. Readers like to feel as if they know you. Continue engaging the group about your book and other topics, increasing their interest in you and not just your book. Don’t forget to promote your opt-in mailing list. Your opt-in mailing list is an excellent way to market directly to your target audience. Here’s an article on the importance of opt-in mailing lists: Everybody Loves Me.
  • Okay, you’ve found your target audience and are engaging them in the social media of your choice, and they are joining your network and mailing list. GREAT! Keep up the great work. If you have several accounts, you may find it difficult to keep up with them. So for your promotion posts, you may want to try a tool such as Hootsuite. This tool allows you to schedule posts. So you could write a message about your latest title and schedule it to post on several of your sites at once. This tool also has great tracking functionality.
  •  Tracking is very important. You want to know if your social media campaigns have increased your sales, mailing list, loyal base. Let’s say you’ve been mingling with a particular group, then announce in the group that your new book is available on Amazon and you give links to Amazon and your website. Did your sales increase? Look at your website’s statistics (Google Analytics works for most platforms if yours doesn’t have stats). Are readers visiting your website? Are they clicking the purchase links? Are they joining your mailing list? If not, why? Change your strategy until you receive the desired results.

I don’t want to put you on information overload, so next month I’ll go more into tracking your statistics and your website.

One last thing. Here’s a neat little Social Media Comparison Chart you may find handy.

Now go out there and build a strong web presence.

Deatri King-Bey

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble

Writer’s Block, Inspiration and the Creative Process

Ever have a case of “writer’s block”? Nearly every writer claims to have experienced it. But perhaps it wasn’t writer’s block so much as it was a misunderstanding of the nature of inspiration and its place in the creative process. Many writers think the process consists of 1) getting a great inspiration, 2) then writing, 3) then publishing, sharing and/or performing their work. But those who do sometimes find their muse missing in action.

If you’ve been waiting for the perfect inspiration to appear before writing a word, then stop waiting and just write! Composer, pianist, and conductor Leonard S. Bernstein said, “Inspiration only knocks. Some writers expect it to break down the door and pull them out of bed.” That “knock” can come at any point during the creative process.

In reality, the creative process involves seven phases:

1) Identifying something you want to share: You don’t have to start with a big inspiration. You might start with only an emotion, an image, an analogy, an observation or a sensation you want to convey.

2) Preparing to write by gathering your tools: Pen, paper, computer, notes, writing exercises, coffee, you name it—whatever you need to start. Just gather them quickly and get going.

3) Implementing or “doing” the art: Letting your creativity flow, working your writing muscle—preferably without stopping to critique your work. Don’t allow your writing muscle to get flabby while you wait for your muse to show up! Frequently, inspiration arrives during this phase.

4) Evaluating: Examining what you’ve produced so far. Getting someone’s feedback. Using the suggestions that feel right and disregarding the rest.

5) Incubating: Stepping away, putting your project on the back burner and letting your subconscious work on it a while.

6) Modifying: Revising your work as needed. Editing, tightening and fine-tuning. This is where the real work usually occurs.

7) Completing and celebrating: Cutting the apron strings and getting your baby out there. Sure, send it out dressed appropriately, but don’t let perfection get in your way.

Inspiration can occur during any phase of the creative process. And the process isn’t always this orderly. Don’t wait until your muse shows up, just write!

Lana Castle,
I’ll polish your prose and make your writing shine!
www.castlecommunications.com

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble

Starting A Publishing Company—Really? Okay!

Iris BollingSo you want to start your own publishing company. Believed it or not it really isn’t that difficult to do. Keeping it going and profitable is the challenge. Starting your own publishing company is not for the faint at heart. Go into it knowing that every decision made is on you. Your company will succeed or fail based on the decisions you make. Also know, you may not see a profit right away. In fact, it will probably be three to five years before you see green. However, the joy and pride you experience every time you put a book on the market is unbelievable. Each book is like your baby, from inception to birth. Here are the steps I took to establish SIRI Enterprises, my publishing company.

1. First I knew I wanted to self-publish. You need to determine if you want to publish just your books or publish other authors work.
2. Once that decision is made, write a business plan. I used, The Ernest & Young Business Plan Guide by Eric S. Siegel, Brian R. Ford and Jay M. Borstein, as my resource.
3. Apply for your business license with your local city or county. Contact the IRS to obtain your EIN (Employer Identification Number @ http://www.irs.gov/businesses/small/article/0,,id=98350,00.html). Also, set up with your state tax department.
4. Go to the US Copyright  Office @ https://eco.copyright.gov/ to establish an account
5. Do the same with The Library of Congress @ http://pcn.loc.gov/ to establish an account
6. Purchase a set of ISBN @  http://isbn.org/standards/home/index.asp (you can purchase from 1-1000 at a time)
7. Determine if you want a Vanity Press or Print On Demand to handle your packaging (ie: LULU, Smashwords, Create Space, etc…) Or if you want total control you can hire a consultant to handle page design and covers design. I use http://judithwansley.com/default.aspx
8. Research printer and/or distributor for your books. You can use just a book printer or one that does both. I use http://www1.lightningsource.com/
9. Establish a relationship with editors to use when needed.
10. You don’t have to do this, but I did set up an account with Amazon.com and Barnes and Noble to handle eBooks sales.

There are pitfalls in everything you do. It is no different in the publishing world. There are Vanity or Independent presses out there that will promise you the world, but will not tell you the cost until the end. Do your research before you sign up for anything. Take your time to establish your company Do it right the first time. I spent thousands of dollars that was wasted because I did not do my research first. Are you anxious to get your book into print, of course, so was I. And I paid the price. I hope my knowledge will save you time and money. Some things a company will offer you for a price, you can do yourself, such as obtaining Bar Codes, ISBN numbers, or Copyrights for your books. All of these things you can do yourself, for just the cost of the product.

Now, if you still want to start your own publishing company, I have to tell you, it has been a very exciting endeavor. While I still would like to be published the traditional route, doing for myself has been most rewarding. It has prepared me with the knowledge and skills it takes to get a book to print. When I do decided to submit to a traditional publisher, I go in with a little more knowledge about the process than some. By the way, I’ve only submitted to one publisher. I like being in control.

Well, that’s all I have. Good Luck and remember, Believe in yourself and you can accomplish anything.

Iris Bolling

http://www.irisbolling.net/ or http://www.sirient.com/

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble

Successful Writing, Editors, Publishers, And The Fine Art Of Compromise

Rob ShelskySuccessful writing is not easy. As authors, we already know this much. And, of course, there are a number of factors in being a successful writer. Included among these is a willingness to edit and cut your work as needed. This last means you have to be willing to be an editor in your own right these days, but also to listen to professional editors of various publications to which you might send your work.

This last is hard to do. I don’t mean the sending part. I mean putting up with others editing our work once it’s been accepted. Whereas we might not mind editing our own work, we tend to hate it when others try to do it for us. This tends to be a truism of all writers. We just don’t like people touching our work, not after we’ve put so much personal effort into making it “just right” already.

However, in order to be a successful writer, you must put up with editors. That is, you must if you actually want to get your story published. Yes, the burden of editing falls ever more heavily upon us as writers these days, but even so, publishers have the last say, and most still have editors read your work. This is especially true of “pro” publishers.

And here we come to the crux of our discussion. In order to be a successful writer in the traditional sense of the term, we must first be published somehow, someway, somewhere, and not just in a vanity press. So that usually means going through some sort of editing process to “get there.”

Even if we strictly self publish, we still need the benefit of an “outside” editor. But if we do send our manuscripts to some publisher, is there anything we can do to sway them, to make them want to publish our work, in particular, over the thousands of other manuscripts they receive on a monthly basis?

Yes, there is. There are a number of things we can do to improve our chances. Some of these things may seem incredibly obvious to many writers, but you would be surprised, perhaps even amazed, at how many authors do not use all of them, or simply don’t use any of them at all! Why this is so, I can’t say. But it’s true.

Perhaps, it has something to do with the number of publishers out there. There are so many and all of them seem to want a different type of format for submissions. Although many say they want standard manuscript format, in reality, this doesn’t really seem to be the case at all. Each one usually adds certain requirements to this basic demand. One of the things you can do is to give them exactly what they want.

The same holds true for cover letters and synopses. While all of them seem to want short cover letters, it is amazing how many seem to want you somehow to fit almost the entire contents of the book, your biography, synopsis, and any marketing plans into that one-page, cover letter. I know this to be true, because I have come up against this many times. What can one do? You have to give the publisher what they want.

Or do you? Often, we send in a manuscript that is close in style to their demands, but not quite on target as far as formatting requests go. We simply use the same version we’ve already sent to someone else.

Is this okay? No, generally, it isn’t. As a submissions editor myself, I can assure you we are very interested in getting through our slush piles as quickly as we can, because there are always new piles growing. This means we don’t like wasting our time. Therefore, rightly or wrongly, we try everything we can to weed out manuscripts and shorten that pile to a more readable level.

How do we do this? The answer is simple. We do it by getting rid of those manuscripts that do not conform to our formatting specifications. That’s the first thing we look for. Yes, it’s an easy way to shorten the pile quickly, but we also do it because the wrong formatting tells us the author will probably not be a good one for us. If writers won’t do the basic things we ask up front in order to get their work published by our company, we don’t want them! Again, it’s that simple.

In other words, if authors don’t format exactly as we want, often it’s a sign to us they aren’t bothering to listen, or worse, are ignoring our requirements. This means, usually, it will be a battle to get them to do what we ask. Likely, they may be troublesome to us down the road. You see, the guidelines are not just to make it easier for us. They are often a test. If you fail that test, we simply move on. There are plenty of other good writers out there besides you!

So to be a successful author you must not only be a good writer with all that this entails, but you also must be willing to compromise as to how you send out your submissions. You must be willing to change them for each publisher demanding this. And yes, it can be tedious to do. But to do it right is necessary. I, personally, have had to write any number of versions of a particular synopsis, for example, because some publishers want very short ones, others, one-page ones, and still others, comprehensive ones. Again, it is tedious!

As a side note, something else to consider—you must send the right work to the right publisher. Always read the publishers’ submission guidelines carefully. For instance, under the horror genre, publishers can still be very fussy. Some don’t want anything to do with vampires. Others don’t want anything to do with fantasy. Still others don’t want anything to do with science fiction. So you had better read those guidelines closely. Don’t try to force your manuscript into a publisher’s hands who does not want your sort of story. You will get rejection letters. Do you remember in school when your teacher would mark you down for poor penmanship? Publishers do much the same thing, only they do it with regard to the submission formatting of the manuscript.

Now, let’s say the publisher/editor has read your story. What’s the next step? Well, they will contact you and say they are interested in your work, that they’d like to publish it, and are you willing to sign a contract? Of course, you’re going to jump at that, and answer, “Yes!”

I imagine that many of us do this without really reading the fine print of the contract before doing so. And that’s a mistake. Always read the contract through several times! That’s a given. You must consider various aspects of the contract as you read it, of course, but here we’re concerned principally with the terms and conditions regarding editing.

The next step is the publisher will want to edit your work to his or her own specifications for their publication requirements. These specifications may include the size of the work (it may need to be shortened), and/or content altered, etc. Under content, it may be the type of language you’re using (adult language?), the grade level you are writing to (this may need to be lowered, but is usually never raised), and edited for various other factors the publisher may feel is their God-given right, to demand of you.

And this is where the problems usually start. Do you remember how we mentioned earlier that writers do not like their work edited—at all? They will resist every way they can. How much dare you resist, as an author? How far can you go? Well, the answers to these questions may lie in your contract. Again, the contract usually states the publisher’s rights with regard to editing your work.

Often, if the author refuses to agree to make the changes the publishers require (even if the author has the final say according to the contract), then the publisher usually has the right to refuse the work and not print it. If you have received a cash advance on your novel, they will most certainly demand it back under the terms and conditions of the contract you signed. So beware! Even if you have final say on editing written into the contract, for practical purposes, you may not really have that final say. You will have to compromise, maybe big time, and give in on certain points.

Something else to remember: the publisher/editor selected your work because they thought it might sell and make money for them. This is their single strongest criterion. They also have a very strong idea of what works to make money, based on past publishing experience. They usually go with that. So, like it or not, whether you have your own experience in this way, or not, you should listen to them on this one point. Remember the old adage, “he who pays the piper, gets to call the tune.”

Yes, to a certain extent, you can argue with them. But a warning here, if you argue too much, they may decide not to publish your work. They simply may not want to bother with yet another unwieldy, recalcitrant author. What’s more, they may not even warn you about this. The publisher may just send you a notice saying they do not want to work with you any further and so they are cancelling the contract. You will then just be out of luck.

So to be a successful writer is not only to be a good writer, a persistent one, one who produces work on a regular basis, but also one that is willing to compromise on many issues. Of course, if you are J. K. Rowling, you can say and do pretty much what you want. They’ll let you. If you’re not Ms. Rowling, then you had best listen to this advice: compromise with your editor(s). Listen to his/her advice and requests. Try to do what they ask of you with regard to editing your work to the best of your ability, and hopefully without damaging the quality of your work. It might even improve it, you know…

In conclusion, I can only say as a submissions editor, as well as a writer, one of the key ingredients in being a successful author is to listen to your editors and publishers. Perhaps, unbelievably, when it comes to marketing and selling your book, they actually may know what is best.

Your only other option is to seek a different publisher or self publish your work, if you haven’t already signed a contract. If you try to renege, the publisher may just sue you. Or at the very least, they will never consider your submissions again. And publishers have power. Editors have power. Like it or not, they talk to each other. Sometimes, they may be talking about you and not in a good way! So tact, diplomacy, and a willingness to listen and above all, compromise, are a must for all authors who want to be successful.

And finally, these are just my personal words of advice. You can take them or leave them. But if you leave them, you may find your publisher may just choose to leave your work as unread or unpublished. The choice is yours. To be independent, to stand your ground, is fine—to a point. Push this right too far, and you may become the world’s greatest unpublished author. Get it?

Rob Shelsky

http://robshelsky.blogspot.com/

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Don’t have a copy of Become A Successful Author? What are you waiting for? Become A Successful Author will be used in the “How To Write That Novel” course at Chicago State because it covers everything from branding to writing to editing to formatting and uploading electronic and print books to marketing and so much more. Your time is money. Look at all the time, thus money, you’ll save by ending your search for answers: Purchase Become A Successful Author (eBook) for only $4.99 from: Amazon (US), Amazon (UK), Barnes & Noble